La presencia en Internet como instrumento de promoción de las ciudades como destino turístico

Zusammenfassung

The aim of this article is to show the role of the Internet presence as an element of dissemination of tourist destinations, focusing on the main tourist European cities. First of all, key figures illustrate the impact of Internet and e-commerce, both in the consumer purchase behavior and in business activity of the tourism sector to do business online. Secondly, the paper focuses on the effects of promotion in city tourism where correlations are sought between the number of international visitors and different variables. As main results we can observe a positive relationship between the number of tourists and the number of visits to the official tourism websites and search results in different search engines. However, the correlation is not as positive between the number of tourist and social networking presence. Finally, the main conclusions of this study and its limitations are listed.