Audiovisual fiction and tourism promotionThe impact of film and television on the image of tourist destinations and contributions from textual analysis

  1. Jorge Nieto-Ferrando 1
  2. Sebastián Sánchez-Castillo 2
  3. Beatriz Gómez-Morales 1
  1. 1 Universitat de Lleida
    info

    Universitat de Lleida

    Lleida, España

    ROR https://ror.org/050c3cw24

  2. 2 Universitat de València
    info

    Universitat de València

    Valencia, España

    ROR https://ror.org/043nxc105

Revista:
El profesional de la información

ISSN: 1386-6710,  1699-2407

Año de publicación: 2021

Título del ejemplar: Democracia / Democracy

Volumen: 30

Número: 6

Tipo: Artículo

DOI: 10.3145/EPI.2021.NOV.14 DIALNET GOOGLE SCHOLAR lock_openAcceso abierto editor

Otras publicaciones en: El profesional de la información

Resumen

La investigación sobre el cine y la televisión como inductores del turismo comenzó en la década de los años noventa. Dado su papel en las decisiones de los turistas, son particularmente importantes los análisis de la capacidad de la ficción audiovisual de proyectar una imagen singular de los atractivos y los destinos o influir en las percepciones que la audiencia tiene de los mismos. Sin embargo, la investigación arrastra desde su origen problemas teóricos y metodológicos importantes debido fundamentalmente a una escasa interdisciplinariedad. La mayoría de los trabajos provienen de los estudios de turismo y de marketing, con una limitada presencia de las aportaciones de los estudios sobre cine y televisión. El objetivo de este artículo es la revisión crítica de los trabajos que han abordado la relación entre la ficción audiovisual y la imagen de los destinos turísticos. El propósito es detectar sus problemas conceptuales y apuntar caminos para resolverlos recurriendo a la teoría y el análisis de los textos audiovisuales. En primer lugar, se identifican los principales temas que han centrado la investigación: los efectos en los atributos de los destinos y en su imagen general, los estereotipos y la capacidad de la ficción audiovisual de connotar los lugares en los que ambienta sus historias. En segundo lugar, se analizan los trabajos que muestran mayor grado de interdisciplinariedad, al combinar los estudios audiovisuales y los de turismo. En tercer lugar, el artículo aborda el debate sobre el tipo de producciones audiovisuales que los investigadores consideran con mayor capacidad inductora del turismo. Finalmente se concluye apuntando las vías para el desarrollo de una investigación sustentada antes en la explicación que en la descripción. Para ello se sugiere la incorporación sistemática del análisis textual a la investigación sobre el turismo inducido por la ficción audiovisual, y en particular sobre su incidencia en la imagen de los destinos turísticos.

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Información de financiación

This article is a result of the R+D+i project PID2020-112668GB-I00, funded by the Spanish Ministry of Science and Innovation and the State Research Agency: MCIN/AEI/10.13039/501100011033.

Financiadores

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Fuente de los datos: Dialnet