Análisis de la gestión de destinos turísticos a través de las redes sociales en las Webs oficiales de promoción turística de las Comunidades Autónomas Españolas

  1. Daries Ramón, Natalia 1
  2. Cristóbal Fransi, Eduard 1
  3. Martín Fuentes, Eva 1
  1. 1 Universitat de Lleida
    info

    Universitat de Lleida

    Lleida, España

    ROR https://ror.org/050c3cw24

Llibre:
XVII Congreso Internacional de Turismo Universidad Empresa. Del Territorio al Destino Turístico: Retos y Claves de Éxito
  1. López Olivares, Diego (dir.)

Editorial: Tirant lo Blanch

ISBN: 9788490861981

Any de publicació: 2014

Pàgines: 462-489

Tipus: Capítol de llibre

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Resum

The present paper seeks to review the literature on social media in tourism, to provide a description of the development, impact and challenges presented to know the level of implementation of social networking sites in the tourism offices of the Spanish Autonomous Communities. Furthermore we want to analyze the tools and the strategies that lead out in response to the increasing and the proliferation of the networks and the competitiveness of touristic destinations. The goal of this study is to demonstrate the relationship and the interest in this type of analysis to improve the management of social networking to the demands of nowadays’ society and to adapt the strategies of promoting touristic destinations.

Fuente de los datos: Dialnet