Fiabilidad de las críticas hoteleras autenticadas y no autenticadasEl caso de TripAdvisor y Booking.com

  1. Balagué, Cristina 1
  2. Martin-Fuentes, Eva 1
  3. Gómez, M. Jesús 1
  1. 1 Universitat de Lleida
    info

    Universitat de Lleida

    Lleida, España

    ROR https://ror.org/050c3cw24

Revista:
Cuadernos de turismo

ISSN: 1139-7861

Año de publicación: 2016

Número: 38

Páginas: 67-86

Tipo: Artículo

DOI: 10.6018/TURISMO.38.271351 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Otras publicaciones en: Cuadernos de turismo

Resumen

El presente estudio analiza el Electronic Word Of Mouth (eWOM) en el sector turísticoa través de TripAdvisor y Booking.com. Este trabajo pretende comprobar si las críticas sobrela falta de veracidad de los comentarios de TripAdvisor están fundamentadas, comparando losrankings de hoteles en cinco ciudades españolas con los del portal de reservas Booking.com.Los resultados revelan que existe una correlación entre ambos rankings, indicando asíque la falsificación y la manipulación de opiniones en TripAdvisor no es característica aligual que se constata que a mayor categoría hotelera mejores posiciones en el ranking y quela cantidad de comentarios influye en el ranking.

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