Friends or just fans? Parasocial relationships in online television fiction communities

  1. Charo Lacalle 1
  2. Beatriz Gómez-Morales 2
  3. Sara Narvaiza 1
  1. 1 Universitat Autònoma de Barcelona
    info

    Universitat Autònoma de Barcelona

    Barcelona, España

    ROR https://ror.org/052g8jq94

  2. 2 Universitat de Lleida
    info

    Universitat de Lleida

    Lleida, España

    ROR https://ror.org/050c3cw24

Revista:
Comunicación y sociedad = Communication & Society

ISSN: 2386-7876

Año de publicación: 2021

Volumen: 34

Número: 3

Páginas: 61-76

Tipo: Artículo

DOI: 10.15581/003.34.3.61-76 DIALNET GOOGLE SCHOLAR lock_openAcceso abierto editor

Otras publicaciones en: Comunicación y sociedad = Communication & Society

Resumen

Este artículo explora los fenómenos parasociales que se producen en las redes sociales dedicadas a la ficción televisiva española, con el objetivo de analizar tanto las relaciones entre los usuarios y los personajes como las características de este tipo de comunidades y la evolución de ambas manifestaciones de la parasocialidad. La muestra de análisis está integrada por 4.762 comentarios espontáneos en las webs dedicadas a los programas (1.598 en Facebook y 3.164 de Twitter), publicados entre el 1 de enero de 2018 y el 31 de mayo de 2020 y recogidos al día siguiente del estreno de cada ficción. El trabajo confirma los resultados de las investigaciones precedentes sobre la semejanza de las relaciones parasociales con los personajes y las relaciones reales, así como la mayor tendencia de los comentarios femeninos a extrapolar las relaciones parasociales a su vida cotidiana. El análisis también evidencia la relación entre, por un lado, la longevidad de los programas y el éxito de audiencia y, por otro lado, la intensidad de las relaciones parasociales con los personajes. Las relaciones entre los miembros de la comunidad revelan un cierto narcisismo, que los induce más a mostrarse (self-disclosure) que a interactuar con el resto de los usuarios. Se sitúan, por consiguiente, más próximos a la consocialidad (Kozinets, 2015) que a la parasocialidad, aunque también en este punto se aprecian diferencias significativas en relación con la identidad de género.

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