Educar entreteniendolos problemas de salud de los personajes femeninos en la ficción TV española

  1. Lacalle, Charo 1
  2. Gómez Morales, Beatriz 2
  1. 1 Universitat Autònoma de Barcelona
    info

    Universitat Autònoma de Barcelona

    Barcelona, España

    ROR https://ror.org/052g8jq94

  2. 2 Universidad Internacional de La Rioja
    info

    Universidad Internacional de La Rioja

    Logroño, España

    ROR https://ror.org/029gnnp81

Journal:
Signo y pensamiento

ISSN: 0120-4823

Year of publication: 2018

Volume: 37

Issue: 73

Type: Article

More publications in: Signo y pensamiento

Abstract

The use of the entertainment in the media communication about health issues has become a usual strategy since the 1990s. Notwithstanding, despite its effectiveness has been repeatedly proven, some scholars criticize the bias in the messages and question the benefits. This research proposes an original methodology combining quantitative techniques (SPSS) and qualitative approaches (social semiotic and script theory) to analyze the representations of the disease, disability and toxic substance use by the female characters in the Spanish TV fiction. The analysis shows the ambivalence between the teaching vocation of the stories and the recurrence of topics. Results also show the low relevance that female health and the healthy habit promotion have.

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