Los medios de comunicación en la consolidación de un destino de turismo oscuro en una zona rural

  1. Paül i Agustí, D. 1
  2. Visa Barbosa, M. 1
  3. Serés Seuma, T. 1
  1. 1 Universitat de Lleida
    info

    Universitat de Lleida

    Lleida, España

    ROR https://ror.org/050c3cw24

Journal:
Journal of Tourism Analysis = Revista de Análisis Turístico

ISSN: 1885-2564

Year of publication: 2023

Volume: 30

Issue: 1

Pages: 123-145

Type: Article

DOI: 10.53596/JTA.V30I1.427 DIALNET GOOGLE SCHOLAR lock_openOpen access editor

More publications in: Journal of Tourism Analysis = Revista de Análisis Turístico

Abstract

The media play an important role in the consolidation of dark tourism; They are usually in charge of disseminating the facts and places that will later be the subject of a tourist visit. This article proposes to quantify this relationship by comparing the content projected in a medium (a podcast) and the number of visits to an area (counted via Instagram). Specifically, we will analyze the case of a small town in the Pyrenees (Tor) where three murders took place. Thus, this article also contributes to highlight the importance of dark tourism in rural areas. The results show a positive correlation between the people a medium can reach and the number of visits to an area. The results also show the potential of dark tourism to complement the tourist image of a rural area.

Data source: Dialnet