Los medios de comunicación en la consolidación de un destino de turismo oscuro en una zona rural
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Universitat de Lleida
info
ISSN: 1885-2564
Argitalpen urtea: 2023
Alea: 30
Zenbakia: 1
Orrialdeak: 123-145
Mota: Artikulua
Beste argitalpen batzuk: Journal of Tourism Analysis = Revista de Análisis Turístico
Laburpena
The media play an important role in the consolidation of dark tourism; They are usually in charge of disseminating the facts and places that will later be the subject of a tourist visit. This article proposes to quantify this relationship by comparing the content projected in a medium (a podcast) and the number of visits to an area (counted via Instagram). Specifically, we will analyze the case of a small town in the Pyrenees (Tor) where three murders took place. Thus, this article also contributes to highlight the importance of dark tourism in rural areas. The results show a positive correlation between the people a medium can reach and the number of visits to an area. The results also show the potential of dark tourism to complement the tourist image of a rural area.