Promoção do turismo através das redes sociais

  1. Martin-Fuentesa, Eva 1
  2. Daries Ramon, Natalia 1
  1. 1 Universitat de Lleida
    info

    Universitat de Lleida

    Lleida, España

    ROR https://ror.org/050c3cw24

Revista:
Tourism and Hospitality International Journal - THIJ

ISSN: 2183-0800

Año de publicación: 2014

Título del ejemplar: March 2014 [2nd Edition]

Volumen: 2

Número: 1

Páginas: 34-55

Tipo: Artículo

DOI: 10.57883/THIJ2(1)2014.29641 DIALNET GOOGLE SCHOLAR lock_openAcceso abierto editor

Otras publicaciones en: Tourism and Hospitality International Journal - THIJ

Resumen

This article analyses the current situation of the use of the Internet and social networks in tourism promotion in Catalonia by the different existing regional tourism boards.The results obtained from a survey to the managers of Catalan tourism promotion entities and from observations show, on the one hand, that the use of new technologies is very unequal among the different entities, and on the other hand, that in a single year of analysis the use of social media by brands of each region has undergone a significant increase. However, representatives of Catalan tourism brands are aware of the significance of using social networks and the Internet to promote their destination because all of them have a website, and 78% of them have a Facebook profile, Twitter, and a Youtube channel. This study can serve as a tool to promote their destinations with new strategies via social networks that every day increases their popularity among Internet users.

Referencias bibliográficas

  • This article analyses the current situation of the use of the Internet and social networks in tourism promotion in Catalonia by the different existing regional tourism boards.
  • The results obtained from a survey to the managers of Catalan tourism promotion entities and from observations show, on the one hand, that the use of new technologies is very unequal among the different entities, and on the other hand, that in a single year of analysis the use of social media by brands of each region has undergone a significant increase. However, representatives of Catalan tourism brands are aware of the significance of using social networks and the Internet to promote their destination because all of them have a website, and 78% of them have a Facebook profile, Twitter, and a Youtube channel. This study can serve as a tool to promote their destinations with new strategies via social networks that every day increases their popularity among Internet users.
Fuente de los datos: Dialnet