Analysing the literary tourist experience in urban literary neighbourhoods

  1. Jordi Arcos-Pumarola
  2. Nayra Llonch-Molina
  3. Estela Mariné-Roig
Revista:
Her&Mus: heritage & museography

ISSN: 2171-3731

Any de publicació: 2023

Número: 24

Pàgines: 80-94

Tipus: Article

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Altres publicacions en: Her&Mus: heritage & museography

Resum

Literature may broad the scope of cultural tourism. To this aim, however, literary awareness is vital, since it plays a crucial role in visitors’ literary tourism experiences. The aim of this paper is to explore the tourist experience in the context of urban literary destinations by analysing the ways in which literary awareness affects visitor satisfaction. An additional aim is to identify which type of literary locations are primarily recalled by tourists. To achieve these aims, online travel reviews for four European literary neighbourhoods —Bloomsbury (London), Saint-Germain des Près (Paris), Chiado (Lisbon) and Barrio de las Letras (Madrid)— were downloaded and examined via a qualitative content analysis and a quantitative analysis that considered the score and visitors’ nationalities. Results showed that visitors’ familiarity with various literary traditions may affect their satisfaction. Moreover, the content analysis confirmed that because bookshops and libraries are an essential part of each destination’s image. These results are relevant for literary destinations to generate an attractive literary tourism offer to international visitors increasing their literary awareness through either promotional campaigns or didactic strategies. Besides, destinations should also actively integrate these bookshops and libraries into literary tourism offers as complementary agents in literary experiences.

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