Turismo y cine de autor. Almodóvar impulsor dela imagen de España en Francia

  1. Jorge Nieto-Ferrando 1
  2. Arturo Lozano-Aguilar 1
  3. Beatriz Gómez-Morales 1
  1. 1 Universitat de Lleida. España
Revista:
Revista Latina de Comunicación Social

ISSN: 1138-5820

Año de publicación: 2024

Número: 82

Tipo: Artículo

DOI: 10.4185/RLCS-2024-2156 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Otras publicaciones en: Revista Latina de Comunicación Social

Resumen

Introducción: El objetivo de este estudio es analizar cómo el cine de Pedro Almodóvar influye en la imagen percibida de España por los espectadores franceses a partir de los contenidos de sus películas, la diversidad de las audiencias y el grado de implicación de los espectadores. Metodología: Se recurre a veinte entrevistas en profundidad a espectadores franceses con un conocimiento alto del cine de Almodóvar. Las preguntas surgen de los estudios sobre persuasión narrativa, turismo inducido por la ficción audiovisual e imagen de los destinos turísticos. Resultados: A pesar de que todos los testimonios tienen un amplio conocimiento del cine de Almodóvar, hay diferencias entre los tipos de espectadores en función de la familiaridad con España, el grado de consumo e implicación. Discusión: Relaciona los resultados con los hallazgos de la investigación previa sobre los efectos de la ficción audiovisual en la imagen de los destinos. Puede apreciarse un alto grado de correspondencia entre imagen proyectada por las películas y la percibida por los espectadores, la importancia de la familiaridad con el país, la relativa incidencia de los estereotipos proyectados por su cine o su incapacidad para convertir lugares concretos en iconos. Conclusiones: El estudio demuestra que hay un vínculo ineludible entre representación, tipo de audiencia, recepción y efecto en la imagen. El alto grado de coincidencia entre la imagen proyectada por el cine de Almodóvar y la percibida por los espectadores está relacionada con su implicación con las películas y su familiaridad con España.

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